The Psychology of Choice in E-Commerce: How WooCommerce Product Options Influence Sales
When customers shop online, they’re not just buying products—they’re making choices. Every checkbox, dropdown, or customization option on your WooCommerce product page affects how shoppers perceive value, trust, and control. Understanding the psychology behind those choices helps you design product pages that guide buyers toward higher-value decisions—without being pushy. Why
September 19, 2025